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BBVA records jump in customer acquisition through digital channels

External | what does this mean? This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. BBVA records jump in customer acquisition through digital channels 22 February 2021 Source: BBVA Nearly two and a half million people chose digital channels to become BBVA customers in 2020. This figure represents 33.3 percent of total new customers achieved throughout the group via individual channels (offices, app, web, ATMs …) and represents a 56 percent jump with respect to new users captured digitally in 2019. Despite the crisis generated by the COVID-19 pandemic, BBVA achieved a record number of new customer growth in 2020. The bank added a total of 7.3 million new customers worldwide, of which 2.4 million became BBVA customers through the app or the web. This figure represents a 56 percent jump compared to 2019, and proof of the consolidation of digital capabilities as an incre

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